Green Markets

EWN Publishing

People’s response to environmental issues and business depends on their age and family circumstances, survey finds; youth most hopeful, but don’t venture beyond simple recycling

Posted by gmarkets on 22 September, 2007

BP analysis revealed that people aged 18-29 want to be seen to be doing the right thing but are less likely to do much more than recycling, reported The Age (30/8/2007, p.B4). 30-44 year olds: pangs of guilt: Those aged 30-44 were generally less aware of the issue, but feel guilty. Often, their children prompt them into action.

45-54 year olds: doom and gloom: People aged 45-54 were scared and worried about the future. They were concerned about what could happen to the next generation, but feel that environmental issues were out of their hands.

45pc increase in green electricity buys: The biggest change was in people buying “green” electricity for their homes. This had increased 45 per cent since 2005.

Boost for solar and low-energy appliances: More people were installing solar energy (up 41.7 per cent) and buying low-energy white goods (up 34.9 per cent) over the same period. The number of people switching to environmentally friendly detergents had risen to 33.9 per cent.

The Age, 30/8/2007, p. B4

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