Green Markets

EWN Publishing

Climate change boom business: sale of shade shelters up, as cities get hotter: Tokyo temps up 3pc over this century

Posted by gmarkets on 15 September, 2007

According to chief executive officer James Taylor, Acrosail takes on about 500 projects a year, altogether worth between $1 million and $2 million, reported The Australian Financial Review (6/9/07, p. 9. The Australian shade market was worth about $20 million, compared with a global pot of $2 billion.

Heat island effect good for business?: The company’s second biggest market after the US was Brunei, where the price of oil spurred a free-for-all on luxury and lifestyle goods. And shade was increasingly sought-after in Japan.

Tokyo temps up 3pc over this century: In the past century, temperatures in the Japanese capital have increased by about 3 per cent and, according to Taylor, by as much as 10 per cent in the summer in the past 50 years. In response, city councils and governments were investing in solutions that shade buildings and other structures prone to absorbing heat.

The Australian Financial Review, 6/9/2007, p. 9

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