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Fed Govt spends $23 million on “simplistic” climate change campaign; Greenpeace examines intellectual property rights and says ads are “misleading”

Posted by gmarkets on 3 September, 2007

A $23 million Federal Government climate change campaign would include television advertisements carrying simplistic messages about how householders could tackle global warming, reported The Sydney Morning Herald (3/9/2007, p. 10). Legal advice sought: The Government said it had “developed new ways to make coal clean” and was “supporting new clean power stations that use geothermal heat”. The ads had yet to be booked, but the campaign had already been criticised, the paper reported. Greenpeace was seeking legal advice about whether the ads breached the intellectual property of “The Big Switch” campaign launched by green groups in June. There was also an anonymous website, Climate Clever Country, ridiculing the campaign.

Govt “denial” claimed: The Government ads were misleading, said a Greenpeace campaigner, Ben Pearson. “The ads ask Australians to trust the Government to deal with climate change despite 11 years of denial and inaction.” The agency that won the account, M&C Saatchi, declined yesterday to comment on whether the storyboard was the final concept that would go to air. The Herald believed the ads were in production. The Government did not return calls from the Herald.

The Sydney Morning Herald, 3/9/2007, p. 10

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